Its unique convex design brings to the fore its outstanding architectural design. The highly visible, eye-catching billboard with a display area of 864 square metres, sqm, located along the Third Mainland Bridge, one of the busiest routes in Lagos, Nigeria, is the biggest billboard in Africa. The imposing billboard, erected by Optimum Exposures Limited, an out-of-home advertising company, boasts of a 50KVA generator which provides round-the-clock uninterrupted power supply to the state-of-the-art structure. This allows for a 24-hour communication visibility, while the clutter-free situation allows for long distance viewing measuring over 500 metres.

The mega billboard, unveiled last week, is configured to follow the landscape and road alignment in that axis. Its target traffic represents a mixed demographic profile cutting across diverse sex, race, age, income guaranteeing return on investment across various market segments and consumers. “As an innovative company, we pride ourselves in creativity, we were looking at what kind of sign with great impact we could produce and I must say, we took the idea from Heathrow Airport in the United Kingdom,” Lere Alimi, managing director of Optimum Exposures, said.

According to him, the location of the mega board is historic both to the company and the advertising industry. “We introduced the spectacular billboard in Nigeria in the early 1990s and it was first erected at this spot. Then it was the biggest billboard around. Soon, other out-of-home advertising companies copied us”, he said, adding that the company sees the project as a great idea that would work very well. He explained that the

Alimi reiterated the company’s commitment to excellence and innovation. He also reassured its clients that the company’s creativity was continually growing to meet their professional and market demands. His words: “We would continue to be innovative and creative. We would continue to do things that are out of the ordinary because we are an extraordinary company and this is an example of what we would be doing. This mega board is like a complete factory. It has complete and efficient round-the-clock service from our efficient and highly-trained staff and also comes with quality display. It’s the biggest in Africa, we have not heard of any other that is this big. It’s about strategic positioning, it’s about dominance, its out of the world.”

The managing director said that the magnificence of the billboard and the positive feedback the company receive from the public since it was installed attested to the fact that “we are giving the public the very best in out-of-home advertising.”

Bayo Adio, engineer and technical director, Optimum Exposures, revealed that in 1993, the first billboard sited on that situated was quite smaller; measuring 18 metres, m, by 6m which was the biggest billboard then hence, the company saw the need to upgrade it. He said about two years ago, the company started actualising the dream of having a billboard that is 864 sqm, which is about eight times bigger than what was there before. “We had to upgrade thus also raising

Incorporated in 1984 under the name Klinsite Outdoor Services Limited mainly to provide conventional outdoor advertising services to various clients and advertising agencies, Optimum Exposures Limited has, over the years, won several awards among which are the Best Out-of-Home Advertising Partner award by Advertisers’ Association of Nigeria for four consecutive years since inception, the 2009 Gold award in Paris, France by Business Initiative Direction, Merit award by the Nigerian Society of Engineers, amongst others.

The biggest billboard in Africa

Alimi: Reiterates commitment to excellence

Adio: Actualising a dream