Media Perspectives, a media strategy, planning and buying agency, is no longer content with being a local champion. The company is now officially affiliated to Carat, the world’s largest independent communications specialist and market leader in digital media solutions. Recently the companies signed a technical affiliation agreement in Lagos, and as part of the agreement, Media Perspectives will now be known as Carat/Media Perspectives, trading as Carat/MP. It will have immediate access to Carat 92s wide network covering 70 countries, while also sharing its international clients with operations in West Africa. In addition, it gives Media Perspectives access to Carat’s global resources to service its clients.

Emeka Okeke, managing director, Media Perspectives, said the pact could not have come at a better time as the company is currently mapping out strategies to offer first-class services to its clients. According to him, with the affiliation, the company is now in a better position to render outstanding services to its clients as it will be better exposed to global best practices within the Aegis Media group. Okeke expressed happiness with the agreement, because it will reinforce the company’s strengths in areas such as digital media solutions and modern integrated communications planning solutions.

To demonstrate Carat’s seriousness of the relationship, Okeke said, Aegis had already organised a series of workshops between last October and January 2010 for its West African regional operations in Lagos. Arjan Pomper, one of the signatories for Carat, and chief executive officer, Middle East & Africa, Aegis Media, described the

agreement as a win-win situation for both parties. According to him, being affiliated with the biggest player in the Nigerian market is important to both Carat and its clients as it gives them an immediate footprint in West and Central Africa. "I am proud to have found such a strong partner. It gives immediate footprint in WAC (West Africa Central) and by bundling the strengths of Media Perspectives and Carat, a powerhouse of new stature is born. The exchange of knowledge and experience from both sides will result in the next step in communications and media," Pomper said.

Pomper revealed that the relationship with Media Perspectives was already yielding fruits as both parties were currently working together on the Nokia account. Whereas Carat is a subsidiary of Aegis Group, the world’s fastest growing marketing communications group, with a market capitalisation of over £1.5 billion, Media Perspectives is an independent media strategy, planning and buying agency in the Troyka group. 

 

Okeke and Pomper: Sign the win-win agreement

Okeke: Set to render outstanding services

Pomper: Proud to have a strong partner

Pomper and Okeke: Bundle together a powerhouse of knowledge and experience